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Why Content is King In Web Design
How can you help your readers know whether your site can really help
them? Do you need a web designer to make it happen? Why is content
writing for the web different from any other kind of writing? You'll
find answers in this article.
Web Design: Scanability
Would it interest you to know that most web users don't come to your
site to appreciate the attractiveness of the design? That's not to
say that an attractive web design isn't important.
However, the majority of site visitation happens because the
consumer was motivated to look at your site to see if you could give
them a reason to purchase from your ecommerce business.
The web is based on small resolution sizes. The words read online
aren't even as clear as newsprint. The pictures are often low
resolution and a computer screen can tax the best of vision.
Practical Application
One of the most cost effective applications this information can
produce is that you may not need a website filled with all the toys
such as Java Script or Flash design. These tools add spice to your
website, but can often detract or even annoy visitors who are simply
looking for information they expect to find on your website.
A well ordered website can reap incredible rewards for ecommerce
business. Effective bullet points, keywords or phrases accented in
bold type and an easy to navigate page may have a greater impact on
your ecommerce web design than anything.
What this may also mean is that the web design options you can chose
from may expand.
Self-Directed Design
You see, if you know what will help make your site better you can
self-direct the development of the site through template rich
designs that allow you total control over the text in an easy to use
environment that does not require the use of complicated code or
extended training seminars to use.
Obviously many web design experts would rather have you seek an
alternative using their personalized service, but in the end you
have a stronger interest in the success of your website than a hired
web developer.
If you can utilize the tools available to make your site user
friendly and highly scanable you will likely find you can achieve
your own success in web design.
Writing for the Web
Content writing for web pages is not the same as writing for any
other type of content. Thoughts must be compact and content must be
scanable.
This means when you write for the web you must help your reader find
the subject they are most interested in using a sub-heading or
indexing system that allows a quick scan to determine if your web
page contains the information they need.
Even if your website does not contain the exact information your
visitor wants they may be pleased to know it didn't require extended
reading to make that determination. In turn the visitor may venture
to other pages of online content to determine if you have the
information they need elsewhere on your site. |
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