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Spelling and Grammar in Online
Content
Just how important is spelling and grammar in online content? It is
well known that not everybody in the world speaks English as their
primary language. It is also well known that while the first fact is
true, the vast majority of all websites... and especially websites
about Internet Marketing are written in English.
Not everybody can be an expert in English but you really should
consider the importance of spelling and grammar in your online
content.
Would you allow an auto repairman to work on your car after he
described such technical issues as "fixing the thingy there" or
talking to you about "doo-hickers" and "thingamabobs"?
The fact is that if you are going to allow someone to work on your
car, you want them to know a carburetor from distributor and you
want to know what they are working on and without a bunch of generic
talk or worse yet... gobbledy-gook involved in the discussion.
In all likelihood, you would probably leave running and never go
back. It may be that they are the greatest mechanic in the world but
you would never know that because they could not establish your
trust. How many sales pages have you seen where you were almost
compelled to buy something that sounded really good but had second
thoughts?
I personally know of one very admirable product that is nearly
complete in every sense of the word and it really is an awesome
product.
The sales page is long, involved, detailed and laid out in all the
right ways according to the copywriting gurus but conversion rates
still hover somewhere around one to two percent. Why is that? Well
it could be because it is an expensive product but somehow I doubt
that is the case.
It happens to be a very in-depth and informative informational
product for Internet Marketing that leads you by the hand from start
to finish where you can get enough going to at least get started
creating your virtual online empire.
While it is actually an incredible product and you would definitely
be interested if you saw it, most people will never actually see it.
The fact remains that when somebody is going to "plunk down" their
hard-earned cash for an informational product, they want
information. "Well Duh!" you say. Still, how are you ever going to
trust someone to provide you with valuable and timely information
that will actually help you if they can not even get a sales page up
without a massive number of errors?
Are you going to trust them or are you going to run... whether
consciously or not, because you are just not convinced that they
know what they are talking about?
Nearly everybody is judgmental to a degree. If a fat, smelly,
homeless looking person cut in front of you in the line you would be
much more likely to get upset than you would if an extremely
attractive person graciously intervened and thanked you for your
kindness, beguiling you with their charm and good looks.
Facts are facts and no amount of discussion can change reality. The
same principles hold true in website copy. If your website is full
of errors that could have easily been avoided, it is costing you
more than just a little lost ad revenue.
How important is spelling and grammar in online content? Do you want
your readers coming back from more or running away without even
giving you a chance? |
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